St. Johns RIVERKEEPER Launches River Friendly Campaign | Environment

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St. Johns RIVERKEEPER Launches River Friendly Campaign
St. Johns RIVERKEEPER Launches River Friendly Campaign

St. Johns RIVERKEEPER and its community partners are launching an exciting new education campaign to raise awareness about the impact of our actions upon the health of the St John River and to inform and inspire people to adopt river-friendly lifestyle practices.   The goal of the River Friendly Education and Awareness Campaign is to provide the public with informative resources and tools that will help them make more informed choices to better protect their St. Johns River. 


WHAT:     River Friendly Campaign Press Event with Mayor John Peyton

WHEN:     Friday, March 11 @ 9:30 a.m.

WHERE:   Northbank Riverwalk, end of Jackson Street next to Riverside YMCA


The campaign will include River Friendly educational brochures and materials, online resources, workshops, and a River Friendly Pledge asking citizens to make a personal commitment to help protect the health of the St. Johns River. 

One of the central components of the River Friendly Campaign is the Rain Barrel Project. Partnering businesses, schools, and organizations in northeast Florida are displaying artistically-designed rain barrels to help raise awareness about conserving water and how to be “river-friendly.”  Barrels are either decorated with a River Friendly vinyl wrap design or custom painted by local artists and participating youth organizations and schools. 

Kelly Savage, Community Outreach Director of St. Johns RIVERKEEPER, explains the importance of this campaign, “With over 4 million people now living within the watershed of the river, our actions collectively add up to have a significant impact on the health of the St. Johns.   By each doing his or her part and being ‘river friendly,’ there is no doubt that together we can save our St. Johns River.” 


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